VACATIONS – AUSTRALIA

Once is not enough: returning to a travel destination

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

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More older holiday-makers going it alone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

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City-dwellers travelling to interstate capitals over destinations just out of town

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

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Holiday intention down…but for how long?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-15

A Roy Morgan Single Source survey, which was carried out in the June 2015 quarter, has found that 70 per cent of Australians aged 14+ (or 13.7 million people) intend to take some kind of trip in the next 12 months. This is down from 73 per cent in the three months to January 2015, and slightly lower than at the same time in 2014 (71 per cent). The survey also shows that 55 per cent of Australians intend their next holiday to be domestic, compared with 58 per cent in the January quarter. Meanwhile, the proportion of Australians planning to head overseas for their next holiday (10 per cent) has remained relatively unchanged over the last 12 months.

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The cost of a capital-city holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that almost 12 million Australians aged 14+ took at least one domestic holiday in the year to June 2015, with the average cost per head/per night of their last domestic trip being $A150. This figure was higher for people whose last holiday was spent in a capital city, with Sydney and Melbourne being the most expensive at $A197 per person per night on average. Canberra was the most affordable, at $A151 per night. Popular regional areas that were below the national average include the north coast of New South Wales ($A117) and Victoria’s Great Ocean Road ($A121).

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Guidebooks still a valuable travel resource

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 12.9 million Australians aged 14+ took at least one domestic and/or overseas holiday in the year to March 2015. Some 3.7 per cent (or just over 480,000 people) used a guidebook on their last trip, down from 6.3 per cent a decade ago. Meanwhile, 1.8 per cent of Australians whose last holiday was domestic used a guidebook, compared with 12.1 per cent of Australians whose last holiday was overseas. The survey also shows that solo travellers (19.3 per cent) are most likely to use a guidebook on an overseas holiday.

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Hassle-free holidays: Australia’s package tour market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 1.6 per cent of Australians aged 14+ went on a package tour for their last holiday. The survey, which was carried out in the year to March 2015, also shows that 36.5 per cent of Australians who opted for a package tour on their last trip were Baby Boomers. Meanwhile, Pre-Boomers accounted for 24.1 per cent of package-tour travellers, followed by Generation X (15.9 per cent) and Generation Y (13.2 per cent).

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1 in 8 domestic travellers to Melbourne attends a live sporting match or race

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Apr-15

A Roy Morgan Single Source survey has found that 4.5 per cent of Australians aged 14+ attended a sporting event on their most recent domestic holiday. The survey also shows that 12.8 per cent of domestic travellers to Melbourne attended at least one spectator sporting event in the two years to December 2014, ahead of Adelaide (8.5 per cent) and Darwin (6.7 per cent). Sports tourists are also 76 per cent more likely to go to nightclubs or bars and 42 per cent more likely to go shopping than the average holiday-maker

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Destination Asia: Asian-born Aussies’ holiday preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 47 per cent of Australians aged +14 who were born in Asia would like to go on a holiday in an Asian country in the next two years, compared with just 22 per cent of Australians overall. Japan (13 per cent), Singapore (12 per cent) and India (11 per cent) rate particularly highly as preferred holiday destinations among Asian-born Australians. The US/Canada (29 per cent) are the highest-rating non-Asian destinations that are preferred by Asian-born Australians

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Sights, sea and snow: Australia’s top family holiday picks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Mar-15

A Roy Morgan Single Source survey has found that 46 per cent of Australian families would like to holiday in Queensland in the next two years. The survey, which was carried out in the year to December 2014, also shows that 45 per cent of Australian families favour Victoria as a domestic holiday destination, followed by New South Wales (43 per cent). Meanwhile, 25 per cent of families would like to visit Melbourne, while 14 per cent favour holidaying in Sydney

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