VEGETABLES – AUSTRALIA

Coles and Woolworths continue to gain share in fresh fruit and vegetable market

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-May-18

Woolworths and Coles had a combined share of 51.3% of Australia’s fresh fruit and vegetable market in the year to March 2018, according to a Roy Morgan Single Source survey. The combined market share of other retail outlets (including Aldi, IGA, fruit shops, markets and other supermarkets) was 48.7%. Woolworths’ share of the $A18bn market was 27.4%, up 1.3% points, although Coles’ market share has fallen 0.7% to 23.9%. Aldi’s share of the fresh fruit and vegetable market is up 0.6% to 10.1%; it seems set to overtake fruit shops, which currently account for 15.8% of the market.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD

$40b+ fresh food market dominated by fruit & veg & meat

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Fresh trumps frozen for Australia’s veggie-eaters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 87 per cent of Australians aged 14+ ate fresh, frozen and/or canned vegetables at least once in an average seven days in the year to June 2015. The survey also shows that 83 per cent of Australians ate fresh vegetables during the 12-month period, compared with 81 per cent in the previous 12 months. The proportion of Australians eating frozen vegetables was unchanged at 50 per cent, while the proportion who eat canned vegetables has risen from 17 per cent to 18 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Most of us don’t eat enough fruit and veg

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jan-15

A Roy Morgan Single Source survey has found that just two per cent of Australians aged 14+ eat two serves of fruit and five serves of vegetables each day. The survey, which was carried out in the year to October 2014, also shows that more than 60 per cent of Australians eat no more than two serves of vegetables each day, while just six per cent eat five or more serves each day. Meanwhile, 33 per cent of women and 28 per of men eat the recommended two serves of fruit each day

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. NATIONAL HEALTH AND MEDICAL RESEARCH COUNCIL