VIDEO-ON-DEMAND – AUSTRALIA

Netflix now in over 1 in 10 homes reaching 2.63 million Australians aged 14 and over

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 10.5 per cent in September 2015 to 968,000. Some 2.63 million Australians aged 14+ now live in a home with a Netflix subscription, which is 409,000 more than in August. The survey also shows that 19.8 per cent of Young Couple households are subscribed to Netflix, just ahead of 18.9 per cent of Young Singles and 17.8 per cent of Young Parents. However just 1.5 per cent of Older Households have subscribed to Netflix. Meanwhile, Roy Morgan’s Helix Personas tool shows that Metrotech households are the most likely to have subscribed to Netflix (14.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED

Optus repeats Netflix offer

roymorgansocial Leave a comment

Original article by David Ramli
The Australian Financial Review – Page: 3 : 15-Oct-15

US-based subscription video-on-demand provider Netflix has renewed its alliance with Singtel-Optus. The Australian telco will bundle a six-month Netflix subscription with some of its broadband packages from November 2015 until the end of January 2016. Optus is also expected to offer a Netflix subscription to new mobile customers. Vicki Brady of Optus notes that broadband traffic on its fixed-line network has risen by 50 per cent since April.

CORPORATES
NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, M2 GROUP LIMITED – ASX MTU, VOCUS COMMUNICATIONS LIMITED – ASX VOC, VODAFONE AUSTRALIA LIMITED, CRICKET AUSTRALIA, SINGAPORE TELECOMMUNICATIONS LIMITED

Households ‘slow’ in linking TVs to net

roymorgansocial Leave a comment

Original article by Michael Bodey
The Australian – Page: 23 : 12-Oct-15

Nine Entertainment Company’s Peter Wiltshire believes that only about one per cent of Australians are using their Smart TV to access the internet. Along with the low-take-up rate of Hybrid Broadcast Broadband TV – which was officially launched in Australia in mid-2014 – Wiltshire notes that the online catch-up services of free-to-air networks are not competing effectively with subscriber video-on-demand providers such as Netflix.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, APPLE INCORPORATED, COMMERCIAL RADIO AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD

NBN’s Switkowski ‘simply wrong’ on broadcast view, says Free TV

roymorgansocial Leave a comment

Original article by Dominic White
The Australian Financial Review – Page: 19 : 7-Oct-15

Free TV Australia chairman Harold Mitchell has rejected claims by NBN chairman Ziggy Switkowski that people under the age of 20 mainly only watch sport on broadcast TV. Mitchell says traditional TV screens remain the primary viewing option for Australians of all ages, despite the growing use of other devices to watch content. The latest Multi-Screen report from Nielsen, OzTAM and Regional TAM found that Australians still use a traditional TV set to watch more than 90 hours of broadcast TV each month.

CORPORATES
FREE TV AUSTRALIA LIMITED, NBN CO LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, REGIONAL TAM PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NETFLIX INCORPORATED

Cricket Live app in Optus digital rights deal

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 33 : 28-Sep-15

Cricket Australia has declined to comment on speculation that it is set to secure a deal with Optus regarding digital broadcasting rights, saying only that it is in talks with the telco. The deal is expected to cover cricket matches that were played prior to Cricket Australia’s current TV rights deal with Nine Entertainment Company. It is also believed that Optus customers will have free access to the Cricket Live app. Optus flagged a greater push into sports broadcasts earlier in 2015.

CORPORATES
CRICKET AUSTRALIA, SINGTEL OPTUS PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, APPLE INCORPORATED, BT SPORTS

Stan comedy show wins over Hollywood execs

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 32 : 28-Sep-15

Stan CEO Mike Sneesby says 70 per cent of people who took up the subscription video on-demand service’s one-month free trial offer have become paid subscribers. He also says the Fairfax Media-Nine Entertainment joint venture is approaching 400,000 gross customers. Stan is investing in the production of Australian content, and Sneesby says several of its shows have attracted interest in the US.

CORPORATES
STAN ENTERTAINMENT PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NETFLIX INCORPORATED, TELSYTE PTY LTD, AMAZON.COM INCORPORATED, HULU LLC, CITIGROUP PTY LTD, PRESTO ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, QUICKFLIX LIMITED – ASX QFX, HBO

Netflix, Google ‘should invest in Aussie content’

roymorgansocial Leave a comment

Original article by Dominic White
The Australian Financial Review – Page: 37 : 21-Sep-15

Australia’s free-to-air and pay-TV industry is estimated to invest about $A3bn in content each year. The former Australian Labor Party’s Convergence Review in 2012 noted that free-to-air broadcasters invest 3-4 per cent of their revenue in local content. Screen Producers Australia and the ABC argue that subscription video-on-demand providers such as Netflix should have a similar obligation to invest in local content.

CORPORATES
SCREEN PRODUCERS AUSTRALIA, AUSTRALIAN BROADCASTING CORPORATION, NETFLIX INCORPORATED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, GOOGLE AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, AUSTRALIAN LABOR PARTY

‘Netflix effect’ proves a drag on broadband

roymorgansocial Leave a comment

Original article by Mitchell Bingeman
The Australian – Page: 3 : 10-Sep-15

It is estimated that video content now comprises more than 50 per cent of all consumer traffic on Telstra’s fixed-line broadband network. The introduction of subscription video-on-demand services in particular has resulted in a sharp rise in Australian internet traffic, and now accounts for about 15 per cent of traffic on Telstra’s network. The so-called "Netflix effect" has prompted telcos to increase the capacity of their broadband networks.

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, NBN CO LIMITED, SINGTEL OPTUS PTY LTD, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, AUSTRALIAN SUBSCRIPTION TELEVISION AND RADIO ASSOCIATION (ASTRA) INCORPORATED

Netflix reaches 2.2 million Australians

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-15

A Roy Morgan Single Source survey has found that 9.3 per cent of Australian households had access to Netflix in August 2015. This equates to more than 2.2 million Australians aged 14+. However, growth is slowing, with an additional 118,000 households subscribing to the subscription video on demand service in August. This is the lowest net gain since its first full month of Netflix’s local operations in April. It is the first time Netflix gained less than in the month before: it previously grew by 133,000 homes in May, 152,000 in June and 166,000 in July.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Netflix claims its first victim as EzyFlix bites the dust

roymorgansocial Leave a comment

Original article by Yolanda Redrup
The Australian Financial Review – Page: online : 20-Aug-15

Netflix, the newest entrant to the Australian TV and movie streaming market, has claimed its first victim with Australian-based Ezyflix closing this week. Ezyflix’s model of charging per download for films and TV shows rather than using a monthly subscription-based model like Netflix, Quickflix, Presto and Stan appears to have made Ezyflix price uncompetitive with its rivals. The latest Roy Morgan Research survey shows Netflix now reaches 1.89 million Australians in July, stunning growth considering Netflix only launched in Australia four months earlier in March.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EZYFLIX AUSTRALIA, STAN ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, TELSYTE PTY LTD, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD