Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Aug-14

A Roy Morgan Single Source survey has found that 2.17 million Australians intend to buy a new car in the next four years. This is the lowest number since November 2012. The number of Australians who intend to buy a new car in the next 12 months has fallen to 608,000. Roy Morgan’s Helix Personas consumer segmentation tool shows that while the number of potential car buyers has declined across all seven Helix Communities, the most marked decreases have occurred among the "Getting By", "Today’s Families" and "Battlers" communities

CORPORATES
ROY MORGAN RESEARCH LIMITED, KIA MOTORS AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, HONDA AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED