Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-14

A Roy Morgan Single Source survey has found that 6.8 per cent of Australians aged 14+ consumed coffee-flavoured milk at least once in any given seven-day period during the year to June 2014. Some 4.9 per cent consumed a brand that only offers coffee-flavoured milk, while just 2.8 per cent consumed brands that offer coffee as well as other flavours. Dare is the most popular dedicated iced coffee brand of flavoured milk, with consumption rising from 0.7 per cent of the population in 2009 to 1.8 per cent in 2014

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ROY MORGAN RESEARCH LIMITED, LION-DAIRY AND DRINKS PTY LTD, FARMERS UNION FOODS