Original article by Sue Mitchell
The Australian Financial Review – Page: 18 : 27-Oct-14
Department store chain Myer will use the tagline "find wonderful" in its new marketing campaign, which has been developed by Clemenger BDO Melbourne. TV advertisements using the new slogan were launched on 26 October 2014, while the marketing campaign will also include internet, cinema and in-store advertising. The new marketing campaign is based on research into Myer’s customer base
CORPORATES
MYER HOLDINGS LIMITED – ASX MYR, CLEMENGER BBDO (MELBOURNE) PTY LTD, ALEX PERRY PTY LTD, ELLERY, APPAREL GROUP PTY LTD, UNIT 1 CREATIVE PTY LTD