Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-14

A Roy Morgan Single Source survey has found that 73 per cent of grocery buyers in Australian cities bought fresh meat in an average seven-day period in the year to June 2014, compared with 72 per cent in 2010. Meanwhile, the number of grocery buyers in country areas who buy fresh meat has risen from 74 per cent to 77 per cent over the same period. The survey also shows that grocery buyers in the city are more likely than rural shoppers to buy their fresh meat from specialty retailers rather than supermarkets

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