Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-14

A Roy Morgan Single Source survey has found that 73 per cent of Australian grocery buyers purchased a tub or carton of ice cream at least once in the year to June 2014. The survey also shows that 19 per cent of Australians purchase ice cream in tubs or cartons once a month, while just three per cent do so every week. Some 20 per cent of grocery buyers purchase Bulla ice cream in an average four weeks, followed by Peters (17 per cent) and Streets (12 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, REGAL CREAM PRODUCTS PTY LTD, PETERS ICE CREAM, UNILEVER AUSTRALIA LIMITED, COLES GROUP LIMITED, CONNOISSEUR