Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Nov-14

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ bought one or more products via the internet in an average four-week period in the year to September 2014. Some 64 per cent of these people used Australian websites, while 39 per cent shopped at overseas websites. Books and ebooks are the most popular items bought from overseas online retailers, while tickets to movies and other events are the items most frequently purchased from Australian sites

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED, THE BOOK DEPOSITORY LIMITED, AUSTRALIA POST