Advertising spending set for growth spike, says WPP

Original article by Darren Davidson
The Australian – Page: 20 : 9-Dec-14

The advertising market in Australia is tipped to grow 4.1% to $A13.7bn in 2015, according to global market leader by revenue WPP. This compares with 2.8% and $A13.1bn for 2014, and is the best result since 2010. However WPP’s annual outlook report also shows that in the newspapers segment the decline will continue, with a fall of 9.5% to $A1.8bn. Online will experience strong growth, but less rapid than the 21.5% seen in 2013 and only coming in at 13.4% to $A5.7bn

CORPORATES
WPP GROUP PLC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, GROUPM COMMUNICATIONS PTY LTD

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