Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-15

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited at least one art gallery or museum on their last holiday. The survey, which was carried out in the two years to October 2014, also shows that 36 per cent of Australians who went overseas for their last holiday visited at least one art galley or museum. Some 75 per cent who travelled to Europe for their last holiday visited an art gallery or museum. Meanwhile, 14 per cent of Australians whose last holiday was domestic visited at least one museum or art gallery

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN STOCKMAN’S HALL OF FAME, MUSEUM OF CENTRAL AUSTRALIA