Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 18+ bought alcohol in an average four-week period in the year to December 2014. The survey also shows that 68 per cent of Australians identify "good value" as one of the factors they consider most important when purchasing alcohol. Meanwhile, 54 per cent of Australians prefer to purchase alcohol from a bottle shop that is close to home

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