Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-15

A Roy Morgan Single Source survey has found that just 326,000 Australian motorists own a sports car, coupe or two-door convertible. The survey, which was carried out in the year to December 2014, also shows that Mitsubishi is the most popular brand among sports car owners, accounting for 11.1 of these motorists. This is followed by Toyota (10.8 per cent) and BMW (8.4 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, MAZDA AUSTRALIA PTY LTD