Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-15

A Roy Morgan Single Source survey has found that almost one million Australians aged 14+ currently have a HTC smartphone as their main mobile phone. The survey, which was carried out in the year to December 2014, also shows that 55 per cent of HTC smartphone owners use the Telstra network, while 18 per cent use Optus and 14 per cent are with Vodafone. Roy Morgan Research’s Tim Martin notes that 28 per cent of HTC owners are over the age of 50, but 65 per cent of current smartphone users who intend to buy a HTC within the next six months are less than 35 years old

CORPORATES
ROY MORGAN RESEARCH LIMITED, HTC CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, SAMSUNG ELECTRONICS COMPANY LIMITED, APPLE INCORPORATED