Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that 55.8 per cent of Australians aged 14+ nominated ‘high standards of food safety’ as one of the factors that matter most to them when buying groceries at a supermarket. The survey, which was carried out in the year to December 2014, also shows that 55.5 per cent nominated a location ‘close to home’, followed by ‘good value’ (54.1 per cent) and ‘convenient trading hours’ (52.6 per cent)

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