Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-15

A Roy Morgan Single Source survey has found that 57 per cent of Australians eat seafood, while 24 per cent of the nation’s grocery-buyers purchase fresh seafood in an average seven-day period. The survey, which was carried out in the year to December 2014, also shows that 53 per cent of city residents buy seafood at a supermarket, compared with 66 per cent of country residents. However, 12 per cent of city-based seafood shoppers buy fish at markets, compared with just six per cent of country residents.

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