Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 52 per cent of Australian households own a top-loading washing machine. This compares with 60 per cent in 2010. The proportion of households with a front-loading washing machine has risen from 27 per cent to 34 per cent over the same period. The survey also shows that households occupied by young parents or mid-life families are the most likely to own a front-loader (41 per cent and 42 per cent respectively), while older households (27 per cent) are the least likely to do so.

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