Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-May-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ consumed fresh milk in an average seven days during the year to December 2014. In contrast, just 15 per cent of Australians consumed UHT/long-life milk. The survey also shows that consumption of UHT/long-life milk rose from 14 per cent of the population to 15 per cent between 2010 and 2014. The proportion of Australians drinking fresh milk declined from 72 per cent to 70 per cent over this period.

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