Original article by John Stensholt
The Australian Financial Review – Page: 19 : 15-Jun-15

Australian-listed Tabcorp hopes a rebranding of Keno will revive interest in the lottery-style game and attract more players. The rebranding will be backed by a cross-media marketing campaign, featuring TV, radio and outdoor advertising. The marketing campaign uses the theme "let’s play!", and Tabcorp aims to attract younger people to Keno and get people to play the game more often.

CORPORATES
TABCORP HOLDINGS LIMITED – ASX TAH