Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that German supermarket chain ALDI has increased its share of the Australian market from 3.1 per cent to 11.6 per cent over the last 10 years. The survey also shows that n 35.1 per cent of Australian grocery buyers aged 14+ shop at ALDI in an average four weeks, including more than 47 per cent of grocery buyers in both Victoria and New South Wales. Roy Morgan Research CEO Michele Levine says with the planned entry of Lidl to Australia, supermarkets are likely to focus more on customers than ever – understanding who they are, their needs and drives, and how to communicate with them and engage their loyalty.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, COLES GROUP LIMITED, WOOLWORTHS LIMITED – ASX WOW, IGA