Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

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