Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED