Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ (or 7.7 million people) made at least one purchase via the internet in an average four weeks during the year to March 2015. This compares with 5.3 million in March 2011. The survey also shows that the number of Australians who have bought an automotive product online in an average four weeks has risen from 219,000 to 306,000 over this period. Meanwhile, people who regard themselves as "as a bit of a car enthusiast" are almost 200 per cent more likely than the average Australian to buy auto parts online in an average four weeks.

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