Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that just over 10.5 million Australians aged 14+ buy at least one item of clothing in an average four-week period. The survey, which was carried out in the year to March 2015, also shows that Swedish mega-chain H&M is the most popular, with 143,000 Australian shoppers in any given four weeks. It is followed by Australian boutique Forever New (108,000 shoppers ) and Spanish giant Zara (106,000). Meanwhile, Cue customers are the biggest spenders, with a mean spend of $A165 per visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, FOREVER NEW CLOTHING PTY LTD, ZARA, CUE CLOTHING COMPANY, UNIQLO COMPANY LIMITED, TOPSHOP, ESPRIT AUSTRALIA PTY LTD, THE GAP INCORPORATED, SUPRE PTY LTD, SPORTSGIRL, DOTTI