Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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