Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-15

The latest Roy Morgan Research State of the Nation report indicates that many Australians still show preference for traditional travel agents. In the 12 months to June 2015, 13 million Australians 14 years or older took at least one holiday. Flight Centre was used by 9.4 per cent of this group between July 2014 and June 2015, followed by dedicated online agent Booking.com, used by 5.8 per cent of Australians, and booking websites Wotif.com (5.2 per cent), Webjet.com.au (3.7 per cent) and Expedia.com.au (3.2 per cent). Michele Levine, CEO, Roy Morgan Research, says that "Flight Centre’s long-standing position as Australia’s leading travel agent remains unchallenged". Australians appreciate specialist knowledge and personal service of bricks-and-mortar agents.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM BV, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, EXPEDIA INCORPORATED, HELLOWORLD LIMITED – ASX HLO, HARVEY WORLD TRAVEL GROUP LIMITED, ESCAPE TRAVEL, STA TRAVEL PTY LTD