Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that 41 per cent of Australians aged +14 who own a mobile phone chose their provider for its better network coverage, while 28 per cent say cheaper rates were a deciding factor. The survey, which was carried out between January and July 2015, also shows that eight per cent of all mobile phone owners say both were reasons for choosing their provider. Roy Morgan Research CEO Michele Levine says that by understanding the reasons customers choose them, telecom providers can monitor and forecast the impacts of advertising campaigns and product or plan changes.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, ALDI MOBILE, BOOST MOBILE