Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that almost 12 million Australians aged 14+ took at least one domestic holiday in the year to June 2015, with the average cost per head/per night of their last domestic trip being $A150. This figure was higher for people whose last holiday was spent in a capital city, with Sydney and Melbourne being the most expensive at $A197 per person per night on average. Canberra was the most affordable, at $A151 per night. Popular regional areas that were below the national average include the north coast of New South Wales ($A117) and Victoria’s Great Ocean Road ($A121).

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