Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 76.6 per cent of Australian women aged 14+ buy face-care products (moisturiser and/or cleanser) and 68.3 per cent buy hand and/or body lotion in an average six-month period. The survey, which was carried out in the year to March 2015, also shows that the Nivea brand of face-care products is bought by 13.2 per cent of Australian women, ahead of Olay (12.1 per cent) and Neutrogena (5.7 per cent). Meanwhile, 11.3 per cent of Australian women buy Nivea hand and/or body lotion in an average six months, while 9.1 per cent buy Vaseline Intensive Care.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, OLAY, NEUTROGENA CORPORATION, VASELINE INTENSIVE CARE, AVON, AVEENA, DOVE, L’OREAL AUSTRALIA PTY LTD