Publishers muscle-up with new bans on users of ad-blocking software

Original article by Darren Davidson
The Australian – Page: 23 : 12-Oct-15

Nine Entertainment Company has moved to protect its advertising revenue by preventing people who use ad-blocking software from viewing video content on its websites. "The Australian" is also examining options to combat the use of ad-blocking software, which has become more popular since Apple’s recent decision to allow its use on the iPad and iPhone. It is estimated that the software could slash online advertising revenue by around $A1.4bn in 2016.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, APPLE INCORPORATED, MI9, NINEMSN PTY LTD, DAILY MAIL AUSTRALIA, RATECITY PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, CITIGROUP PTY LTD

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