Original article by Dominic White
The Australian Financial Review – Page: 4 : 13-Oct-15

Figures from BrandData show that Prime Minister Malcolm Turnbull is less popular on social media than his predecessor, Tony Abbott. Turnbull also trails behind ex-prime ministers Kevin Rudd and Julia Gillard in terms of engagement on Twitter. He boasts 456,000 followers on Twitter, while Rudd has 1.6 million. However, Turnbull is ranked in first place on YouTube.

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AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, BRAND DATA PTY LTD, TWITTER INCORPORATED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED