Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that 72 per cent of Australian women aged 18+ say they would like to lose weight, while 56 per cent are actually overweight. The survey, which was carried out in the year to June 2015, also shows that 63 per cent of Australian men are overweight, but 58 per cent agree that they would like to be able to lose weight. Meanwhile, eight per cent of Australian adults buy weight loss or meal replacement products in an average six month period, while 11 per cent of overweight Australian adults buy such products.

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