Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-15

A Roy Morgan Single Source survey has found that 10.9 per cent of New Zealanders aged 14+ (or 398,000 people) had a Netflix subscription in the three months to June 2015. In addition, 9.4 per cent of New Zealand homes (or 164,000) had a Netflix subscription. The survey also shows that Young Couple households are the most likely to have Netflix (16.9 per cent), just ahead of Young Parents (16 per cent) and households comprising Young Singles (14.3 per cent). Mid-Life Families have also been more likely than average to subscribe (11.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT