Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

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