Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

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