Fresh trumps frozen for Australia’s veggie-eaters

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 87 per cent of Australians aged 14+ ate fresh, frozen and/or canned vegetables at least once in an average seven days in the year to June 2015. The survey also shows that 83 per cent of Australians ate fresh vegetables during the 12-month period, compared with 81 per cent in the previous 12 months. The proportion of Australians eating frozen vegetables was unchanged at 50 per cent, while the proportion who eat canned vegetables has risen from 17 per cent to 18 per cent.

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ROY MORGAN RESEARCH LIMITED

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