Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-15

A Roy Morgan Single Source survey has found that 740,000 Australians aged 14+ visited at least one theme park on their last holiday. The survey, which was carried out in the year to September 2015, also shows that 55 per cent of holiday-makers whose last holiday was in Australia visited a theme park, compared with the 45 per cent of Australians whose last holiday was overseas. Some 33 per cent of the latter visited the US, ahead of Japan (15 per cent) and Singapore (12 per cent).

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