Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that Australians spent an estimated $A37.8 billion online in the year to June 2015. About 4 in 10 Australians buy at least one product online during an average four-week period. The new State of the Nation Retail Spotlight report shows that 6.5 per cent of Australians aged 14+ now buy tickets to shows, movies or events online in an average four weeks. This is followed by travel (6.4 per cent), women’s clothing (5.6 per cent), books (5.2 per cent) and music downloads (4.8 per cent). Roy Morgan Research CEO Michele Levine says it is important that traditional retailers stop viewing online as a threat, and instead as an opportunity to reach and appeal to customers in different ways.

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