Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

A Roy Morgan Single Source survey has found that 80 per cent of Australians aged 14+ watch sport on television. The survey, which was carried out in the six months to September 2015, also shows that 77 per cent of Australians who have a Netflix subscription almost always or occasionally watch at least one sport on TV, as do 79 per cent of those who visit YouTube. Meanwhile, Netflix subscribers are 25 per cent more likely than the average Australian to watch Super Rugby, and 18 per cent more likely to watch FIFA World Cup soccer. Visitors to YouTube have an above-average interest in soccer, being around 20 per cent more likely than average to watch the English Premier League, FIFA World Cup or A-League.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, SUPER RUGBY, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL BASKETBALL LEAGUE, FOXTEL MANAGEMENT PTY LTD