Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 7.6 million Australians aged 14+ fly on a domestic airline in an average four weeks. Meanwhile, 4.6 million Australians travel with an international airline and 1.9 million fly domestic business class. The October Roy Morgan Research Customer Satisfaction Awards shows that Qantas had a customer satisfaction rating of 84 per cent in the categories of Domestic Airline and Domestic Business Airline, ahead of Virgin Australia (82 per cent and 78 per cent respectively. Singapore Airlines (91 per cent) and Emirates (88 per cent) had the highest satisfaction ratings in the category of International Airline.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, SINGAPORE AIRLINES LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED