Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 89.2 per cent of Australians aged 14+ said they would be more likely to buy products made in Australia. This compares with 85.6 per cent in 2013. The survey also shows that 51.5 per cent of consumers say they would be more likely to buy goods made in Canada (up from 42.6 per cent in 2013), Sweden (44.1 per cent, up from 36.3 per cent) and France (40.9 per cent, up from 32.5 per cent). Roy Morgan Research CEO Michele Levine says that alongside our renewed enthusiasm for locally-made goods, Australians are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products. She adds that online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe, while international retailers with a bricks-and-mortar presence in Australia have also boosted our perception of foreign-made products.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED