Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jan-16

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ reported eating flavoured/fruit yoghurt in an average four weeks during the year to September 2015. This compares with 52 per cent in the year to September 2011. The proportion of Australians who ate natural/plain yoghurt surged from 36 per cent to 43 per cent over the same period. The survey also shows that the proportion of Australian men who ate natural yoghurt in an average four weeks grew from 30 per cent to 36 per cent between October 2010 and September 2015, while the proportion of women eating it rose from 41 per cent to 49 per cent.

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