Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 37 per cent of Australian smartphone users aged 14+ would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2015, also shows that 47 per cent of Dodo’s smartphone customers would be interested in an ad-supported quid pro quo (47 per cent), followed by customers of Vodafone (44 per cent), Amaysim (43 per cent) and Optus (40 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, SINGTEL OPTUS PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, VIRGIN MOBILE (AUSTRALIA) PTY LTD, UNLOCKD PTY LTD