Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 5.1 per cent of Australians aged 14+ (or 989,000 people) reported travelling by Uber at least once in any given three-month period in the six months to Decembers 2015. Almost three quarters of them were aged between 18 and 34, while less than 10 per cent were aged 50+. Meanwhile, 5.3 per cent of Australians have downloaded the Uber app, and more than six in every 10 of them are in the younger age brackets. The survey also shows that Uber is most popular among West Australians, of whom 10.5 per cent travel by Uber in any given three months, while 7.6 per cent have downloaded the Uber app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED