Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian women aged 14+ bought eye shadow in any given six-month period during the year to September 2015. This compares with 16 per cent in the year to September 2011. However, category-leader Revlon has actually increased its customer base, and is now chosen by 13 per cent of all women who buy eye-shadow in an average six months (up from 11 per cent in 2011). Revlon’s recent growth is primarily driven by its increased popularity among women aged 35-49. The Maybelline and MAC brands have also bucked the downward trend of the last few years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, MAYBELLINE, MAC COSMETICS INCORPORATED, AVON AUSTRALIA