Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Feb-16

A Roy Morgan Single Source survey has found that 26 per cent of Australian Football League club supporters aged 14+ watched pre-season NAB Challenge games on TV in the year to December 2015. This compares with about 31 per cent in 2011-2013. The survey shows that 45 per cent of North Melbourne Kangaroos supporters almost always or occasionally watch pre-season games on television, ahead of Melbourne Demons fans (37 per cent). However, just 11 per cent of Sydney Swans supporters and 16 per cent of Brisbane Lions supporters tune in for pre-season games.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, MELBOURNE FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, FREMANTLE DOCKERS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, FOX FOOTY CHANNEL, FOXTEL MANAGEMENT PTY LTD