Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16
A Roy Morgan Single Source survey has found that 1,968,000 Australians aged 14+ have ever downloaded the Realestate.com.au app to one or more mobile devices, and 1,295,000 have downloaded the rival Domain app. The survey, which was carried out in the three months to December 2015, also shows that 30 per cent of those with either app (or 752,000 people) have downloaded both. Meanwhile, 1,414,000 Australians aged 14+ used the Realestate.com.au app in an average four weeks during the December quarter, while 901,000 used the Domain app.
CORPORATES
ROY MORGAN RESEARCH LIMITED, REALESTATE.COM.AU, DOMAIN.COM.AU