TPG and Optus speak the right language to win over recent migrants joining Australian home phone market

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ (1.4 million people) have lived in the country for five years or less, and 45 per cent of these recent migrants have a home phone. The survey, which was carried out in the year to December 2015, also shows that TPG has a 30.1 per cent share of the home phone market among recent migrants, ahead of Telstra (32.9 per cent) and Optus (16.3 per cent). Meanwhile, 19.7 per cent of home phone customers speak a language other than English at home, but 63.3 per cent of TPG’s home phone customers have English as a second language.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, DODO AUSTRALIA PTY LTD

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