Not your mother’s Newspoll: robo-poll not quite what it seems

Original article by Edmund Tadros
The Australian Financial Review – Page: 4 : 23-Feb-16

The latest Morgan Poll, which uses both face-to-face and SMS interviews, has found that support for the Coalition on a two-party preferred basis is steady at 52.5 per cent. In contrast, the latest Newspoll suggests that support for the Coalition and the Australian Labor Party is tied at 50 per cent apiece. However, the Newspoll is now conducted by Galaxy Research, which uses a combination of automated "robo-polling" and online surveys rather than telephone surveys.

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, NEWSPOLL, GALAXY RESEARCH PTY LTD, IPSOS AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, MACQUARIE UNIVERSITY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

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