Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-16

A Roy Morgan Single Source survey has found that 79 per cent of Australian grocery buyers aged 14+ in capital cities and 84 per cent of those in country areas bought block, sliced and/or grated cheese in an average four weeks during the year to September 2015. This pattern can be seen across all states except Western Australia and Tasmania, where capital-city grocery buyers are more likely to shop for cheese than their rural counterparts. In every state, supermarket brands are the most popular choice for city and rural residents alike, with Bega in second place in most instances.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA